Use of the Internet
Home buyers who searched on the Internet were actually more
likely to use a real estate agent to complete the home search and
close the transaction.
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80% of home buyers used the Internet as an information source in their
home search
*
73% of home buyers who used the web found using the Internet in their
home search to be very useful
*
81% of buyers found detailed property info very useful
*
83% of buyers found photos very useful
*
74% of agents used the Internet as a method to market their home
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59% of buyers used the Internet frequently as part of their home search
Source: The 2006 National Association of Realtors
Profile of Home Buyers and Sellers
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